Am vergangenen Donnerstag gewann Bob Geldof den Preis als 'Hero Of The Year' bei den diesjährigen 'NME Awards 2006' des gleichnamigen britischen Musikmagazins. Bono hielt - per Videoeinspielung - die Ansprache für Sir Bob. Dabei benutzte Bono insgesamt 14 mal das sogenannte 4-letter-word 'F**K', was die Verantwortlichen angeblich sehr geschockt habe. Die Rede im Transcript gibt es bei u2log.com oder hier

Presenter: “Now to introduce our next winner we have a special guest, live via satellite orbitting his own ego…” Bono: “You see, different people have differing abilities to get across the drama, the tension, the percussive qualities of the word ‘fuck’. I’ve tried, but I’m but a student. I’m not fit to touch the hem of this master of the word ‘fuck’: my friend Bob.” “You see, from his lips it’s onomatopoeia, it’s a poetic device, it’s tragic comedy, it’s violence AND compassion. Bob Geldof has told me to fuck off perhaps hundreds, maybe even thousands of times. The same for Richard Curtis, the same for everybody in Make Poverty History.” “”Fuck fuck, fuck fuck. Fuck fuck fuck off,” he said. I’m so very pleased that upon asking Bob to do Live 8, we did not listen when he told us to fuck off. And I hope he is too. Because a cheque worth 50 billion dollars has been signed for the poorest people on the planet. Signed but not cashed. Every time somebody buys one of these Live 8 DVDs we’ll put pressure on the politicians to cash the cheque. Thank you very much for this award. And to my friend who is picking it up in all our honour:… Fuck. Off.”